Calculator

ROI Calculator

A simple ROI calculator that turns an investment cost and an expected benefit into a percentage return, with a plain account of what that percentage cannot see.

Enter the total cost of the investment and the benefit you expect it to produce. The calculation runs in your browser with simple arithmetic: nothing is stored, and no AI interprets your figures.

Last reviewed 3 July 2026 · Free and ungated

Challenge the assumptions before committing

Put the business case to selected senior operators from the Global Board who have seen how these forecasts behave after approval.

Challenge the assumptions before committing

How a client brief works · What you receive

Fixed formula · no AI · nothing stored

Run the numbers

ROI = (benefit − cost) ÷ cost, shown as a percentage. How our tools work

How the calculation works

ROI is the gain relative to what you put in: subtract the investment cost from the expected benefit, divide by the cost, and express the result as a percentage. A positive figure means the benefit exceeds the cost on paper; a negative figure means the investment destroys value even before risk is considered. The arithmetic is the easy part. The two inputs are where every serious argument happens.

A worked example

Suppose a new order-management system costs €200,000 all-in and the business case claims €260,000 of benefit over the period you are measuring. The gain is €260,000 − €200,000 = €60,000. Divide by the €200,000 cost and you get 0.30, so the ROI is 30%. The same arithmetic at €190,000 of benefit gives −5%: a €70,000 swing in a benefit estimate, well within normal forecasting error, moves the case from approval to rejection.

What the percentage hides

An ROI figure looks precise, which is exactly why it deserves suspicion. Before anyone quotes this number in an approval paper, pressure-test what it assumes away.

  • Benefits are booked as certain. The formula treats a forecast as a fact, and most forecasts in approval papers were written by the team that wants the approval.
  • Costs rarely include internal time: the project team, the operational disruption, the managers pulled into workshops for six months.
  • There is no time value of money. €260,000 arriving in year three is treated the same as €260,000 arriving next quarter.
  • There is no risk adjustment. A safe 20% and a speculative 40% are not comparable, but ROI makes them look as if they are.

Limitations

This calculator does one division. It is not a substitute for a cash-flow model, a sensitivity analysis or a finance review, and it cannot tell you whether the benefit estimate was built up from evidence or backed into from a target. Its useful function is to make the claimed return explicit enough to argue about.

Frequently asked questions

What counts as the benefit in the formula?

Only value you can trace to the investment: incremental revenue, avoided cost or reduced spend, measured over a stated period. If the benefit line includes gains that would have happened anyway, the ROI is inflated before the arithmetic starts.

Is a 30% ROI good?

There is no universal threshold. A 30% return with high confidence over one year is a different proposition from 30% claimed over five years on untested assumptions. Compare against your cost of capital and against the other uses of the same money.

Why does this calculator ignore the time value of money?

Deliberately. It mirrors the simple ROI figure that appears in most board papers, so you can see what that figure does and does not contain. For multi-year decisions, ask finance for an NPV alongside it rather than trusting either number alone.

The ROI is only as honest as the benefit line behind it.

Challenge the assumptions before committing