About Digital Advisory

An institutional model for independent decision support.

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Built for decisions that deserve independent challenge.

Digital Advisory was built to give organisations a controlled way to access senior-operator perspective before important decisions are committed.

The model combines senior-operator experience, confidential engagement design and structured synthesis. It is designed for enterprise teams, growth companies and advisory partners working on material decisions.

Our service is professionally governed rather than an informal expert marketplace. Our standards, confidentiality, conflict checks and outputs are managed through a defined process.

Our role
  • ✓ Manage the process between a client brief and a Digital Advisory Report
  • ✓ Select and check relevant senior operators
  • ✓ Protect confidentiality and sensitive decision context
  • ✓ Synthesise advisor input into a report teams can use internally
Our standards
  • ✓ Selective access, not open registration
  • ✓ Advisor input, not delegated decision-making
  • ✓ Confidential handling of sensitive decision context

Who we are

Leadership Team

Leading the platform, partnerships and client delivery behind Digital Advisory's innovative model

Amit Sadhwani

Amit Sadhwani

Chief Executive Officer

25+ years leading digital and transformation at global scale

Andrew Winton

Andrew Winton

Chief Marketing Officer

Former Amazon, Sky and Kaspersky marketing leader driving global growth

Raúl Rubio

Raúl Rubio

Chief Technology Officer

Leads platform architecture, security and product development

Pedro García

Pedro García

Chief Financial Officer

Oversees financial strategy, operations and scaling infrastructure

Niklas Gerka

Niklas Gerka

Head of Partnerships

Building global advisory partnerships and ecosystem growth

Susana Trujillo

Susana Trujillo

Chief Growth Officer

Leads client relationships, partnerships and commercial growth

OPERATING STANDARDS

The standards behind our model

01

Govern

Access is controlled, client work is handled selectively and every engagement has clear participation boundaries.

02

Match

Select advisor perspective around the decision context.

03

Protect

Manage confidentiality, conflicts and sensitive information.

04

Deliver

Synthesis into a structured report the client can use.

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Values that support confidential decision work

Our standards define how we manage sensitive decisions, advisor participation and client trust. They keep each engagement independent, discreet and professionally disciplined.

Integrity

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We act with honesty and transparency in every interaction. Advisors operate under clear standards for conduct, confidentiality and conflicts.

Collaboration

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We value informed dialogue and shared experience. Engagements are designed to turn practical operator perspective into useful decision support.

Impartiality

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We protect independence throughout the process. Advisor input is selected and managed to support the organisation's interests, not vendor, consultancy or commercial agendas.

Diversity

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We value diverse perspectives across functions, industries and geographies. A broader mix of experience helps leaders see what internal teams or AI alone may miss.