Why security consulting is hard to buy well
Three forces work against the buyer here. Information asymmetry is extreme: few boards can distinguish a rigorous penetration test from an automated scan wearing a consultant's letterhead. Fear does the selling: findings framed as existential shorten procurement discipline precisely when it is needed. And incentives run through the advice: the firm assessing your gaps frequently sells the managed service, the tooling or the remediation programme that the assessment concludes you need. Buyers who name these forces openly at the start of the process buy better than buyers who hope professionalism will cancel them.