Glossary

RFP

A formal invitation asking vendors to propose how they would meet a defined requirement, usually with pricing. The backbone of structured procurement, and a process that measures proposal quality more directly than delivery quality.

RFPs bring discipline to buying decisions that would otherwise be made on relationships. But the discipline has a blind spot: the document you score is written by a bid team, not by the people who will do the work.

Last reviewed 3 July 2026 · Free and ungated

Pressure-test your shortlist

Before you award, put the evaluation to selected senior operators who have sat on both sides of an RFP.

Pressure-test your shortlist

How a client brief works · What you receive

Definition

A request for proposal is a structured document a buyer issues to invite competing vendors to propose a solution to a stated requirement. Responses typically cover approach, team, timeline and price, and are scored against weighted criteria. It sits later in the procurement cycle than an RFI: by the time an RFP goes out, the buyer is committing to choose someone.

What the process actually selects for

An RFP rewards whoever writes the best proposal, which is not the same as whoever delivers the best outcome. Larger vendors run dedicated bid teams whose entire job is winning RFPs; the people who craft the winning response rarely appear once the contract is signed. The scoring matrix also inherits the assumptions of whoever drafted the requirements, and those requirements are often shaped, sometimes literally drafted, by an incumbent or a favoured vendor. The evaluation feels objective. Its inputs frequently are not.

Familiar failure modes

  • Requirements lifted from one vendor's own template, so the scoring favours that vendor's architecture before evaluation begins.
  • Criteria weightings agreed after responses arrive, when evaluators already have a favourite.
  • The winner priced aggressively to win, with margin recovered later through change requests the contract permits.
  • Reference calls made only to customers the vendor selected.

The RFP scores the proposals. Someone should score the assumptions.

Pressure-test your shortlist