The question this forces
Nobody signs a consulting engagement expecting a negative return, yet very few organisations ever calculate the actual one. Running the arithmetic, even roughly, forces the question the steering committee keeps deferring: of the benefits on the final slide, how much would have happened without the firm in the room?
Worked example
An operating-model review costs €250,000 in fees. The engagement identifies changes the leadership team credits with €350,000 of annualised savings. The return is (€350,000 − €250,000) ÷ €250,000 = 40%. Now apply the honest filter: if a third of those savings were already on the CFO's list before the firm arrived, the attributable benefit falls to roughly €233,000 and the same fees show a negative return.
Where consulting ROI flatters itself
- Attribution. The firm's benefits case counts everything it touched; a fair case counts only what would not have happened otherwise.
- Internal time. Workshops, data requests and steering committees consume hundreds of internal hours that never appear on the fee line.
- Recommendations are not results. Value arrives at implementation, usually a year later and usually delivered by your own people.
- The benefit figure is often authored by the firm whose renewal depends on it, and measured by no one after the partner moves on.
- The A-team that sold the work rotates off after month three, and the delivery quality the fees were priced on changes with it.
A fairer way to run the numbers
Enter fees including expenses and any planned extension, not the initial statement of work. On the benefit side, use only the value the engagement caused: strip out savings already identified internally, and haircut anything that requires an implementation programme that has not been approved. If the return survives that treatment, the engagement earned its fees.
Limitations
A single percentage cannot capture what good advisory work sometimes does: stopping a bad decision, for instance, which shows up nowhere as a benefit line. Nor can it detect the opposite failure: an impressive deck that changed nothing. It is a conversation-starter for the renewal decision, not a verdict.